Generate a full detail guide on crowdfunding for startups and creators. The guide must be a strategic comparison. It should include: 1. A detailed explanation of Rewards-Based Crowdfunding (e.g., Kickstarter), with a guide to creating compelling reward tiers. 2. A detailed explanation of Equity Crowdfunding (e.g., Wefunder), explaining how it works for non-accredited investors. 3. A comprehensive 'Pros and Cons' list for each model. 4. A guide to planning and marketing a successful crowdfunding campaign. Please include a strong disclaimer about the legal and financial complexities of equity crowdfunding.