Generate a full, in-depth guide on how to build a brand archetype. The guide must be creative and strategic. It should include: 1. A detailed explanation of the 12 primary archetypes (e.g., The Hero, The Sage, The Jester). For each, provide its core desire, motto, and brand examples. 2. A quiz or worksheet to help a founder identify their brand's archetype. 3. A guide on how to translate the chosen archetype into brand voice, visual identity, and marketing messaging. 4. A section on how to use archetypes in storytelling. Please include a supportive disclaimer.