Generate a full detail guide on authentic self-promotion for founders and leaders. The guide's tone should be empowering and tasteful. It must include detailed sections on: 1. The mindset shift: From 'bragging' to 'sharing value.' 2. A guide to optimizing your LinkedIn profile as a thought leader. 3. How to share your company's story and successes in a way that feels genuine. 4. Strategies for contributing to conversations in your industry without being overly salesy. Please include a supportive disclaimer.