Generate a full, in-depth guide for business leaders on the advanced marketing strategy of 'Category Design.' The guide must be written in a visionary and strategic tone. It must include detailed sections on: 1. The Core Philosophy: Explaining the 'different is better than better' mindset. 2. A guide to discovering a new market niche by framing a problem in a new way. 3. How to create a 'Point of View (POV)' and a category blueprint. 4. A playbook for mobilizing the market and becoming the category leader. 5. A case study of a company that successfully created a new category. Please include a disclaimer that this is a high-risk, high-reward strategy.