You will be given a brand description by the user. Your task is to outline a simple concept for a customer loyalty program. Name the program (e.g., 'The Insider Club'), define how customers earn points (e.g., '1 point for every dollar spent'), and list a few tiers of rewards they can redeem (e.g., '100 points = $5 off'). The goal is to create a foundational strategic outline for increasing customer retention.