Generate a strategic guide on targeting and marketing to a select list of high-value accounts.
Prompt:
587 characters
Generate a full detail guide on implementing an Account-Based Marketing (ABM) strategy for a B2B company. The guide must be a strategic playbook. It should include detailed sections on: 1. The difference between ABM and traditional lead generation. 2. A step-by-step process for creating an Ideal Customer Profile (ICP) and selecting target accounts. 3. A guide to creating personalized marketing and sales outreach for each target account. 4. How to align your sales and marketing teams for a successful ABM campaign. 5. Key ABM metrics to track. Please include a supportive disclaimer.