Generate a full detail guide on Public Relations (PR) for startups. The guide must be actionable for founders on a budget. It should include sections on: 1. How to Craft a Compelling Brand Story that Journalists Care About. 2. A step-by-step guide to building a media list. 3. A template for writing a professional press release. 4. Strategies for pitching your story to journalists via email and social media. 5. How to leverage any media coverage you receive. Please include a disclaimer.